Executive product leadership without the full-time burn
Verdana Health Advisory is the product partner for Series A and B Health Tech CEOs who need to show traction, reduce burn, and move toward product-market fit — without hiring a full-time executive.
What we deliver
Double development speed
Series B virtual health company reduced cost by 53% by shortening product delivery cycles
Boost conversion rates
A chronic condition management provider increased program sign-ups by 16% within a quarter
Focus delivery
A remote monitoring device company distilled their roadmap to essential features driving improved outcomes
Find product-market-fit fast
A health e-commerce solution got early market validation 6 months sooner than planned
Improve usability scores
A cancer patient support mobile app reduced user attrition by 40% caused by poor user experience
Upskill your team
Series A digital health company turned their product team into a KPI-driven high-impact delivery engine
Who we are
Led by Anne Baskakova, Verdana Health Advisory partners with Series A and B Health-Tech companies at critical growth moments.
We offer 50+ years of combined years of experience in digital health. We bring senior product leadership to teams navigating roadmap bloat, stalled product-market fit, or inefficient delivery.
With deep experience across B2B, B2B2C, hospitals, and regulated healthcare environments, we bridge strategy and execution to help founders turn product investment into real progress.
Our work is grounded in one principle: build only what matters, execute efficiently, and compound value over time — without unnecessary headcount or burn.
What we offer
We provide drop-in product leadership and advisory designed for HealthTech companies under pressure to deliver outcomes — fast and efficiently.
Product Vision & Strategy
Clarify your value proposition and sharpen product-market fit
Align business goals, investor expectations, and product KPIs
Translate vision into outcome-driven roadmaps (0→1, 1→10, 10→100)
Focus teams on the highest-impact work to avoid roadmap bloat
User Adoption & Retention
Audit current product experience to identify engagement and retention gaps
Improve key user journeys, information architecture, and workflows
Apply proven adoption strategies tailored to healthcare users
Ensure product usage translates into business results
Product Efficiency Engine
Design a lean, scalable product operating model
Improve team structure, roles, and hiring decisions
Reduce waste in development and accelerate time-to-market
Upskill internal teams to operate with less external dependency
Contact us
Curious if your company is a good fit for what we offer?
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